
Highway 90 Country is where the open road meets the soundtrack of real American life. We celebrate the roots, grit, and heart of American music—from the legends who paved the highway to the rising artists steering it forward today. Whether it’s honky-tonk neon, bluegrass harmonies, or wide-open western skies, we bring the spirit of the journey straight to your speakers.
We’re more than a radio station—we’re your traveling companion. From coast to coast, small towns to backroads, and Sunday drives to late-night hauls, Highway 90 Country rolls right along with you. No flashy gimmicks. No pre-fab playlists. Just real music, real stories, and real American culture.
So buckle up, tune in, and let’s ride.
Highway 90 Country — The American Road Trip.

Highway 90 Country is a proud member of the Broadcasters Foundation of America, reflecting our commitment to authentic, community-driven broadcasting across The United States, and beyond. As part of the parent company J.S. & Christine Daughtry & Family, Investments, we carry forward a family-led vision grounded in heritage, hospitality, and a love for real American music. Together, we support independent radio, celebrate regional culture, and keep the spirit of American music alive on Highway 90 Country.

JS & Christine Daughtry & Family Investments is a privately held investment firm specializing in strategic capital ventures across the broadcasting and education sectors. With a focused portfolio that includes radio and television investments, as well as traditional-thinking educational institutions, the company is dedicated to supporting organizations that inform, inspire, and elevate communities. Guided by family values, long-term vision, and a commitment to excellence, JS & Christine Daughtry & Family Investments helps empower the next generation of media and educational innovation.








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